Advertising · 3D scan · Virtual product placement
In April 2024, EXCIT3D started a collaboration with PENNY Germany, PION3ERS and RTL AdAlliance. On Mondays and Tuesdays, RTL broadcast commercials set in the world of the series “Unter Uns”. The PENNY products in them are digital 3D twins, inserted into the realistic setting of the series.
- Client
- PENNY Germany
- Partners
- PION3ERS, RTL AdAlliance
- Scope
- Around 50 products in eight weeks
- Service
- 3D scan, placement, rendering
What EXCIT3D contributed
- 013D scanning around 50 very different products from the PENNY range photogrammetrically
- 02Preparing the scans as broadcast-ready 3D models
- 03Placing the products in the virtual environment of the commercials
- 04Rendering the scenes for television broadcasting
Why digital twins instead of props
- Flexible
- Products can be adapted to current offers and campaigns at short notice.
- Realistic
- The models are based on 3D scans of the real packaging and blend into the setting of the series.
- Less effort
- Physical product placements on set and the associated logistics are no longer needed.
Because the products exist as 3D models, different camera positions are possible in post-production. The placement can be timed to match other advertising measures, and products can be exchanged without reshooting.
How the process works and what it is suited for is described on our page Virtual Product Placement.
Placing products digitally
We scan your products, prepare them as 3D models and place them in commercials, series or social media formats.
Virtual product placement · EXCIT3D GmbH, Solingen
info@excit3d.de · +49 212 26049777
Frequently asked questions
What is virtual product placement?
Products are inserted into content that has already been produced, such as series, shows or music videos, afterwards and in line with advertising campaigns. It is based on 3D models, 3D animation and photogrammetric 3D scanning.
How is a product’s digital twin created?
The product is 3D scanned photogrammetrically and then prepared as a 3D model, so that it can be rendered in scenes and from different camera positions.
Can products be exchanged later?
Yes. Since the products are inserted digitally, they can be adapted to new offers or campaigns at short notice.
More on this topic: Virtual Product Placement · 3D modeling · Post on LinkedIn. Topics: virtual product placement, 3D scan, photogrammetry, digital twin, TV advertising, retail
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We develop applications where 3D technology, augmented reality, virtual reality and software development meet. For industry, culture and public clients we build solutions from the first idea through 3D data processing and user interface to live operation. We are based in Solingen, Germany.
